As social media has evolved over the years, so have their ad capabilities. With more options than ever before for creative format and placement, social ads are a great way for brands to reach their target audience while showcasing their company’s unique brand image. All social platforms have slightly different placement options, but the three main placements are carousel ads, static ads, and video ads.
Carousel Ads consist of a slideshow of photos that social users can scroll through. This ad format is a great option for showcasing multiple products or services, highlighting multiple locations, or encouraging organic engagement with the ad. Whether the content is a paid ad or an organic post, encouraging engagement is always a great way to help social presence grow! When users scroll through your carousel ad, this creates engagement and helps the social platform algorithm send the ad to people who are more likely to interact or take action. Depending on the platform, clients can also use this ad format to pull in actual inventory from a catalog on the platform or from their website. With one of the highest engagement rates in social ad formats, carousel ads are a great tool to drive traffic to a client’s website.
Static Ads are a single-image ad format that can be displayed in numerous sizes and areas of a social platform. These ads are great for overall brand awareness or if the client is looking to promote a single message. Because this ad format can be made in multiple sizes, they can also be optimized for specific placements. For example, if a client is looking to advertise in the Stories area of a social platform, a graphic can be created for those specific dimensions. This is important for ad strength as the social platform algorithm will push ads optimized for placements over those that are not. The ad also has an overall better chance for user engagement if the ads are optimized for each placement location. With their versatility, static ads are a great way to build brand awareness across multiple locations on social platforms.
Video Ads are ads using video files instead of static images. With the rise of apps like TikTok, video content has become more popular and pushed by numerous platforms to compete with their upcoming competitors. Depending on the platform, video ads can also be displayed in numerous sizes, although most platforms are starting to recommend a vertical 9:16 aspect ratio. Video ads can be a great way to capture social users’ attention and stand out from other ads. These ads tend to perform the best in shorter durations with less onscreen text. If optimized correctly, these ads can be shown on some of the top performing areas, including Facebook & Instagram Reels, TikTok, and Snapchat. Choosing a video ad can help increase your ad engagement and help improve your ad’s overall performance with social platform algorithms.
With numerous ways for users to advertise their products on social platforms, it can feel overwhelming to determine which ad format would best achieve their goals. When it comes to choosing the best format for your client’s social ads, let our experienced team help you set up your client for success. Contact our team today to create the perfect social ad strategy for your clients!
