Of all the many changes Google has rolled out or tried in select markets recently, the one that everyone, both technical professionals and basic internet users, seem to know about are the AI Overviews. What are AI Overviews? AI Overviews are the small blurb that appears at the top of the Google search engine more often these days, with almost 14% of all searches triggering the Overviews as of March
When launching a digital advertising campaign, a common question arises: “Where will my ads appear?” While ad placement is a consideration, businesses often achieve better results by focusing on user demographics. This blog will explore ad placement, the differences between that and demographic targeting, and why the latter often yields superior outcomes. Understanding Ad Placement Ad placement refers to the specific locations where ads appear across web and app platforms.
In today’s digital world, social media isn’t just a marketing tool — it’s a powerful driver of business performance. For small businesses especially, understanding how your content performs online can make all the difference. The secret? Social media analytics. What Are Social Media Analytics? Social media analytics refer to the data and metrics that track how your content is performing across various platforms. This includes numbers tied to engagement, reach,
Too many brands treat social media like a box to check. A post here, a story there—just enough to say, “we’re active.” But activity doesn’t equal strategy. And it definitely doesn’t guarantee results. To see real impact, social media needs to work for your business, not just exist beside it. That starts with intention. Think beyond the platform. Social media should be an extension of your broader business goals. Are
A well-crafted marketing plan is the foundation of a successful business. This blog will explain why it’s imperative to plan your marketing strategy before implementing to see success. This can be the difference between a successful business and a flop. What’s a comprehensive marketing plan and why should I have one? A comprehensive marketing plan is a strategic outline and strategy of a business that serves as a guide to
The number one request when it comes to digital marketing, regardless of tactic, is “how do we get people to find me on Google?” Much like all other forms of technology, Google is always updating their services, algorithms and requirements to evolve with changing trends. Does it seem like their flagship search engine looks different every time you open it lately? You’re not alone! Recently, Google has been testing out
As social media has evolved over the years, so have their ad capabilities. With more options than ever before for creative format and placement, social ads are a great way for brands to reach their target audience while showcasing their company’s unique brand image. All social platforms have slightly different placement options, but the three main placements are carousel ads, static ads, and video ads. Carousel Ads consist of a
Simply having a website isn’t enough to have your business truly stand out, especially in local markets. Your online presence must speak directly to your target audience. Leveraging targeted landing pages is a great way to get ahead of competition and rank higher in organic search engine results when being searched by your target audience. What Are Targeted Landing Pages? Targeted landing pages are dedicated pages on your WordPress website
Video can be a great and engaging way for customers to learn about a business and get a visual representation of the products or services offered. It can be a very powerful marketing tool with multiple options for ad placements, two of which are Programmatic Video and YouTube Advertising! Both are great options when they are used in the right context. What is Programmatic Video Advertising? Programmatic video ads show
Websites age a lot like dogs… As technology advances at such a frenetic pace, what was state-of-the-art just three years ago could very well be antiquated today. Bandwidth expansion, speed enhancement, Google’s core changes, and CMS platform technology continue to improve, and it’s necessary that your clients’ websites keep up! Their sites might look ok and perform like they want, but what’s happening ‘under the hood’? How’s the load time?
A digital marketing team brings invaluable experience and insight to your social media strategy. Rather than trying to juggle everything yourself, you can rely on experts to craft and execute a strategy that aligns with your goals. We stay on top of trends, monitor performance, and optimize your content to ensure maximum engagement. Whether it’s choosing the right platforms, scheduling posts for the best times, or crafting content that speaks
Emails are an indispensable tool for businesses to communicate with their customers, and can even be very useful in expanding your customer base. However, with the increasing volume of emails received daily, it can be challenging to ensure that your messages are reaching their intended recipients and making an impact. One strategy to enhance the effectiveness of your email campaigns is to utilize an email contact list that has been
